I know Troy. Worse than that for Troy I’m trying to get him involved in a trails project at the 2014 Winter Olympics site in Russia. Troy has pioneered several MTB destinations out of nothing, starting with Fruita, CO. Now that is his business. He is about as pro-intermediate rider as they come. Checkout his vision.
Why do intermediates ride? Why are we interested in mountain biking? What are our concerns? Do we care about racing which is about 90% of the marketing in the MTB industry?
I’ve been in many hundreds of conversations out on the trails with intermediate riders. The following list seems to be what most intermediates want from mountain biking:
Continue reading Value Propositions For Intermediate Mountain Bikers
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